1. Form Difference: From Rigid Desktop Robot to Soft Plush Companion

SPAEXI's previous AI pet products, such as the TATA series DF583 Piyta and DF585 Buita, all adopted hard shells and screen designs, making them closer to "desktop robots" or "smart terminals." The advantage of this form is that functions are visible and information display is intuitive, but the emotional distance is greater, and users tend to view them as tools or ornaments.

Bella is completely different. It uses skin-friendly plush fabric and is shaped like an adorable puppy, measuring approximately 280×200×80mm with an 80mm tail — soft and comforting to hold. The plush form naturally creates a sense of hugging and security, especially suitable for children and family scenarios. The launch of Bella marks a key shift for SPAEXI AI pets from "cold hardware" to "warm companion" — users no longer need to interact with AI through a screen, but can directly touch and hug an AI being with warmth.

2. Interaction Difference: From Screen Expressions to Touch-Based Tail Wagging with Multimodal Feedback

The emotional expression of the TATA series mainly relies on screens: the DF585 Buita displays dynamic expressions through dual screens, while the DF583 Piyta focuses on fisheye visual interaction. Although vivid, this feedback still remains at the "seeing" level.

Bella advances interaction to the "touch + physical" level. It has built-in touch sensing zones; when users stroke its head or back, the tail wags, corresponding audio plays, and dynamic expressions appear. This "touchable, movable" feedback gives AI interaction the behavioral logic of a real pet for the first time. For children, tail wagging is a more intuitive reward signal than screen expressions; for adults, this physical response significantly enhances the authenticity of companionship.

This is the most fundamental interaction generation gap between Bella and other SPAEXI products: from "being seen" to "being touched and responded to."

3. AI Capability Difference: 80+ Languages, Permanent Memory, and Voice Cloning as Leapfrog Configurations

In terms of AI capability, Bella is clearly superior to SPAEXI's existing products. The previous TATA series supported 20 languages, already above the mainstream industry level; Bella directly raises this to more than 80 languages and dialects, covering Chinese, English, Japanese, Korean, Spanish, as well as Chinese dialects such as Sichuanese, Cantonese, Hunanese, and Henanese. Dialect support is especially important for family users, allowing elderly and children to communicate in their most natural language.

Even more breakthrough is the permanent memory function. Bella can remember conversation history with users, understanding them better over time and forming long-term relationship accumulation. This stands in sharp contrast to the "one-time conversation" experience of most AI pets. In addition, Bella supports voice cloning and multi-character switching, allowing users to customize exclusive voices and roles, further strengthening emotional bonding.

These capabilities make Bella not just "able to chat," but "able to remember you and become the companion you want."

4. Positioning Difference: From Scenario Tool to All-Age Emotional IP

SPAEXI's previous AI pet products each had clear scenario divisions: Piyta focused on visual monitoring, Buita on desktop emotional expression, Hachi on portability, and Dimi on car use or headwear customization. These products were more like "function carriers" solving companionship or interaction needs in specific scenarios.

Bella's positioning is an "emotional companion." It does not target a single scenario, but serves all-age daily emotional companionship: children can hug it while listening to stories and learning; adults can treat it as an emotional outlet; elderly people can chat with it in dialect for comfort. This all-age, all-scenario positioning, combined with the cute "Scruffy Dog" IP image, makes Bella closer to a "family member" than an electronic device.

Through Bella, SPAEXI has completed the positioning leap from "selling functions" to "selling emotional connection."

5. Industry Advantage: A Benchmark as AI Pets Enter the Deep Waters of Emotional Companionship

The current AI pet robot industry generally faces two major problems: first, product forms are homogeneous, mostly desktop robots or speakers; second, interaction is single-dimensional, mainly voice-based, lacking physical and tactile feedback. After large-model capabilities become widespread, "being able to chat" can no longer form a barrier.

Bella's industry advantage lies in solving both problems simultaneously:

1. Form revolution: Using plush toy form to reduce the distance of technology, making AI pets tangible entities that can be hugged and touched, rather than cold terminals.

2. Interaction revolution: Combining touch-based tail wagging, dynamic expressions, and voice forms a multimodal interaction loop, giving AI pets "life-like" behavioral characteristics.

3. Emotional memory: Permanent memory and voice cloning enable AI pets to accumulate shared memories with users, forming long-term emotional bonds — this is the core competitive barrier in the industry.

4. Language breadth: 80+ languages and dialects cover major global markets and family dialect scenarios, providing extremely strong globalization and localization capabilities.

5. Award endorsement: Bella has won the IOTE Gold Award — 2026 AI and AI Hardware Innovation Product Award, verifying its industry authority.

These advantages make Bella not just a new product, but a representative work of AI pets moving from the "functional era" to the "emotional era."

6. Complementarity and Upgrade of SPAEXI's Product Matrix

The addition of Bella creates a more complete hierarchy in SPAEXI's AI pet matrix:

Bella fills the gap in SPAEXI's "soft physical companionship" lineup, forming a dual-line layout of rigid functional types and plush emotional types. Channel customers can combine sales according to different markets and demographics, covering broader consumer needs.