1. Product Positioning: More Than a Plush Dog — an AI Companion That Understands You

Bella is shaped like an adorable puppy, measuring approximately 280×200×80mm with an 80mm tail. Made from skin-friendly plush fabric, it offers a soft and comforting touch. It is far from a traditional static toy — inside, it is equipped with a YR583W processor, dual-microphone array, and a 3W high-power BOX speaker.

From a product definition perspective, Bella targets the niche demand of "emotional companionship." It can proactively chat, sing, tell stories, and broadcast news, while also quietly listening when users feel down. Through touch sensing and dynamic expressions, Bella extends AI interaction from screens to physical movement and tactile feedback, creating a companionship experience closer to a real pet.

2. Dynamic Interaction: Tail-Wagging, Facial Expressions, and a More Lively Experience

Bella's biggest highlight in interaction design is its "liveliness." When users stroke its head or back, the tail wags, corresponding audio plays, and dynamic expressions appear on the screen. The display can present more than a dozen different expressions, working together with voice dialogue and body movement to make every interaction full of life.

This multimodal interaction method breaks the limitation of traditional AI speakers that only provide sound without visual or physical feedback. For children, plush touch, tail movement, and expression changes create a stronger sense of security and closeness. For adults, Bella becomes an emotional outlet that can be hugged at any time.

3. Hardcore AI: Three Major Models, 80+ Languages, and Permanent Memory

In terms of AI capability, Bella runs on the lightweight RTOS system and integrates three mainstream models — Doubao, Qwen, and ChatGPT — allowing users to switch freely according to the scenario. This means Bella is not locked into a single AI ecosystem and can provide adapted conversation experiences in Chinese, English, and other language environments.

Language support is another major advantage. Bella covers more than 80 languages and dialects worldwide, including Chinese, English, Japanese, Korean, Spanish, as well as Sichuanese, Cantonese, Hunanese, Henanese, and more. Dialect support is especially suitable for Chinese family scenarios, enabling elderly users and children to communicate with Bella in their most familiar language.

In addition, Bella features permanent memory, remembering conversation history with users and becoming more understanding over time. This "memory" capability transforms Bella from a tool-based assistant into a companion-type partner, creating unique shared memories.

4. All-Around Companionship: Covering Learning, Entertainment, and Emotional Support

Bella's function matrix balances practicality and companionship:

• Learning assistance: helps with study and answers questions, acting as a child's learning partner;

• Entertainment interaction: tells stories, sings, broadcasts news, and plays music;

• Emotional companionship: supports emotion recognition and empathetic responses, providing emotional support;

• Personalization: supports voice cloning and multi-character switching, allowing users to customize exclusive voices and roles.

This "all-around companionship" design makes Bella suitable not only for children but also for adults and seniors with different emotional and practical needs.

5. Hardware and Quality: Mature, Stable, Durable, and Safe

On the hardware level, Bella is equipped with mature and stable smart hardware modules that have undergone multiple rounds of iteration and optimization, delivering stable and smooth performance. It has a built-in 1000mAh lithium battery with 5V/2A charging and a full charge time of about 6 hours. The 3W high-power speaker combined with the dual-microphone array ensures clear and full sound quality with sensitive and accurate voice pickup.

As a product for children and family scenarios, Bella balances quality and durability in materials and structure. The skin-friendly plush fabric is safety-treated, suitable for daily hugging and long-term use.

6. Award Recognition: IOTE Gold Award Validates Product Innovation

Bella has already won the IOTE Gold Award — 2026 AI and AI Hardware Innovation Product Award for its unique product creativity, solid hardware R&D strength, and ultimate AI interaction experience. This award focuses on global AI hardware innovations and conducts strict evaluation across multiple dimensions including product technology innovation, scenario implementation capability, user experience, and industry foresight, holding high industry recognition.

This honor not only affirms Bella's product strength but also further consolidates SPAEXI's differentiated position in the AI designer toy and smart hardware fields.

7. Industry Significance: AI Companion Hardware Moves from "Function Stacking" to "Emotional Integration"

Bella's launch reflects an important trend in AI companion hardware: technology is no longer coldly stacked but deeply integrated with emotion, touch, and IP imagery. As large-model AI capabilities gradually become standard, what truly touches users is whether the product can provide an experience "like a companion."

SPAEXI's answer through Bella is: use plush touch to reduce the distance of technology, use tail-wagging and expression changes to create emotional connection, and use multi-model and multi-language capabilities to adapt to real-life scenarios. This "Warm Tech" approach provides a new product paradigm for the AI designer toy market.